Services + Process

Discover the power of purposeful storytelling for your brand's digital journey. From evocative product descriptions to compelling editorial content.

#1 Product Descriptions With Purpose

I transform your online store with product descriptions that don't just inform—they enchant. I craft detailed, sensory-rich copy that highlights not just features but the emotional benefits and transformative experiences your products deliver. My Shopify expertise ensures every word aligns perfectly with your technical setup for maximum impact.

#2 Editorial & Brand Storytelling

I elevate your brand beyond transactions with captivating narratives that convey your values and vision. I create articles, blog posts, and branded content that position you as an authority while forging authentic connections with your audience. From sustainability initiatives to luxury experiences, I make complex stories accessible and compelling.

#3 Email & Campaign Copy

I craft messages that resonate long after they land in inboxes. With specialized experience in Klaviyo, I create campaigns that speak directly to your customers' aspirations—whether you're introducing a "Buy 2, Get the 3rd Free" promotion or unveiling your latest collection with "jaw-dropping" new features that will leave them breathless.

#4 Holistic Content Strategy

I develop a comprehensive approach to your digital presence that aligns with business goals while maintaining consistent voice across all touchpoints. I balance creative expression with data-driven insights to continuously refine messaging for maximum engagement and conversion.

#5 Website & UX Copy Optimization

Already have content but not seeing the results you want? I'll analyze your current copy through both creative and analytical lenses, identifying opportunities to infuse more descriptive power, emotional resonance, and strategic keywords that drive both search visibility and conversion.

My Process

Discovery 01

We start with an in-depth conversation about your business, audience, goals, and challenges. I'll ask questions that help uncover your unique value proposition and the core message that will resonate with your target customers.

Research + Strategy 02

Based on our discovery, I'll research your industry, competitors, and audience to develop a strategic approach to your content needs. This includes SEO research, competitive analysis, and identifying the most effective messaging for your specific goals.

Creation 03

With a solid strategy in place, I'll craft copy that aligns with your brand voice, speaks directly to your audience's needs, and drives the actions you want them to take. Each word is chosen with purpose and positioned for maximum impact.

Review + Refinement 04

You'll have the opportunity to review all copy and provide feedback. I welcome collaboration and am committed to ensuring the final product perfectly captures your vision and meets your objectives.

Implementation & Analysis 05

Once approved, I can assist with implementing the copy on your platforms and then analyze its performance over time, making data-driven adjustments to continuously improve results.