Professional Summary

Growing start-ups, small-cap brands, and consumer-facing companies across CPG, DTC, BTC, medicinal, lifestyle, media, and editorial sectors have benefited from my omnichannel innovation. I am a dedicated and detailed creative copywriter and strategic thinker driving growth and awareness through effective content creation and ecommerce/digital process improvements.

I leverage deep digital knowledge to apply ecommerce principles and digital touchpoints for cohesive, powerful omnichannel campaigns. With strong SEO expertise and an analytical approach, I create customer-focused solutions that enhance product visibility and drive sales.

My unique blend of creative and analytical skills allows me to continually refine content strategy using performance data, managing complexity and adapting to compressed timelines, evolving trends, and changing platform requirements.

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Key Skills

• Creative Problem Solving & Storytelling

• Strategic Content Development & Creation

• Quality Assurance & Performance Analysis

• Ecommerce Operations & Shopify Expertise

• Email Marketing (Klaviyo)

• Landing Page Optimization & Conversion Driving

• Team Leadership & Process Management

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Work Experience

Copywriter + Ecommerce Operations, Karma and Luck
Minneapolis, MN | Nov 2023 – Present
$35M global modern spiritual lifestyle brand with 150+ employees, offering inspirational jewelry and home décor products.
• Led an operational turnaround and website restructuring to improve user experience and profitability.
• Crafted engaging, persuasive product descriptions with a strict focus on grammar and detail.
• Spearheaded digital visual merchandising and conducted regular site audits.
• Managed discount codes for site-wide, email, and social media promotions.
• Enhanced marketing effectiveness by combining process commitment with technical expertise in Klaviyo and Shopify.
• Accelerated asset creation and optimized team collaboration to drive top-line sales.

Copywriter, Outshine
Minneapolis, MN | March 2023 – November 2023
Digital marketing and creative agency specializing in video, multimedia, and omnichannel campaigns for entertainment, beauty, CPG, and fashion brands.
• Maintained high copy standards, collaborating on copy creation and editing for diverse clients and internal materials.
• Developed on-brand copy for email and SMS/MMS campaigns using professional writing tools.
• Crafted conversion-focused copy decks for marketing initiatives.

Copywriter + Editor, Ski Racing Media
San Diego, CA | Aug 2022 – March 2023
Leading international media company in alpine skiing known for industry expertise, storytelling, and education.
• Ensured precision and clarity by adhering to industry-standard style guides (e.g., The Chicago Manual of Style).
• Demonstrated proficiency in Microsoft Office, Adobe Acrobat, SharePoint, and Google Office.
• Produced SEO-driven content via WordPress, including the site’s most viewed article.
• Conducted interviews with ski professionals and notable figures.

Copywriter, Ecommerce Lead, Mankind
San Diego, CA | Dec 2017 – May 2022
Notable dispensary delivering quality products, valuable education, and a unique cannabis shopping experience.
• Managed the look, feel, and usability of the ecommerce website to enhance the customer experience.
• Oversaw daily operations, including order fulfillment, inventory updates, and customer service inquiries.
• Collaborated with marketing and digital teams on promotions and technical improvements.
• Trained new employees on ecommerce tasks and best practices in copywriting.

Product Consultant + Ecommerce Lead, Freedom Medical Association
San Diego, CA | Sept 2016 – July 2017
San Diego's premier medical cannabis delivery service offering high-quality products and a seamless online shopping experience.
• Managed the ecommerce website to ensure it was user-friendly, current, and optimized for both desktop and mobile.
• Oversaw the product catalog, ensuring accurate listings, descriptions, images, and pricing.
• Implemented inventory management practices to optimize supply chain operations.
• Created engaging product copy and produced original product photos for the website.

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Education

Bachelor of Arts, Linguistics
University of Minnesota, 2014

Associate of Arts, Culinary Arts
Saint Paul Community And Technical College, 2006

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Testimonials

"Mara delivers exceptional results through a rare combination of creative vision and practical execution. Her strategic approach to copywriting consistently drives measurable business outcomes—from 42% higher conversion rates to significant increases in average order value. What sets her apart is her ability to transform complex challenges into compelling content opportunities while maintaining unwavering reliability throughout the process.

Her problem-solving capabilities have directly contributed to numerous campaign successes, including our recent product launch that exceeded revenue projections by 35%. For organizations seeking a leader who can tackle strategy and operations, who balances creative excellence with business acumen, Mara is an invaluable asset! Hire her now if you’re able!"
– Heather Thornswood, CMO, CCO

"Mara is a stand-out e-commerce product specialist whose dynamic approach seamlessly integrates consumer-facing strategies with deep product insights. She is the ace up your sleeve in fast-paced environments, where she consistently excels regardless of the challenge. From crafting compelling copy that drives top-line revenue to managing her direct reports with remarkable poise, her contributions synergized the efforts of both the marketing and product teams. She has not only enhanced operational efficiency but also substantially increased gross margins. Beyond her professional prowess, Mara's collaborative spirit and team player attitude make her a delight to work with. I wholeheartedly recommend discussing the value her specialized e-commerce skills and strategic product acumen can bring to your team."
– Lauren Marie Cappello, Head of Marketing & Communications, Quick Silver Copy