Judaica

Karma and Luck sought to expand their product offerings by launching a dedicated Judaica collection, combining their established spiritual brand identity with traditional Jewish ceremonial items. The challenge was to create copy that would respect sacred traditions while appealing to both observant Jewish customers and those seeking meaningful cultural connections. The collection needed to maintain the brand's signature focus on protection and positive energy while accurately representing the cultural significance of each piece.

Strategy & Approach

I developed a content strategy that balanced reverence for tradition with the brand's distinctive spiritual positioning. After researching the symbolism and proper terminology for Judaica items, I:

• Created a framework that respected religious significance while highlighting the brand's artisan craftsmanship

• Developed copy that explained the cultural importance of items like mezuzahs to customers unfamiliar with their purpose

• Integrated the brand's focus on protection and positivity with authentic Jewish traditions

• Emphasized the handcrafted, blessing-infused nature of the products to align with the brand's existing spiritual messaging

The Copy

For the collection landing page and product descriptions, I crafted copy that honored tradition while maintaining the brand's unique voice:

Judaica

Tradition and craftsmanship merge to bring protection and positivity into your space. Discover the perfect piece to celebrate with your loved ones below.

For individual products like the mezuzah, I created descriptions that balanced cultural context with emotional benefits:

Description

Prioritize the people and things in life that bring you peace, letting the chaos fall to the wayside. Showcasing a variety of powerful symbols, this handcrafted ceramic Mezuzah keeps you forever connected to your faith while also encouraging positivity to blossom and grow. Welcome new beginnings by hanging the "Amplified Protection Ceramic Multi Symbol Mezuzah" on your door. This Mezuzah fits a 7 cm scroll, scroll not included.