Spiritual Personality Quiz

Client Challenge

Karma and Luck was seeking innovative ways to increase customer engagement, extend time on site, and create personalized product recommendations that would drive conversion. While their products had strong spiritual meanings and connections to specific gemstones, many customers struggled to identify which items would resonate most with their personal energy and spiritual needs. The brand needed an interactive solution that would both educate customers about their spiritual offerings while creating a personalized shopping experience.

Strategy & Approach

I proposed and developed an interactive "Spiritual Personality" quiz that would:

• Engage customers in a meaningful self-discovery experience

• Educate users about different spiritual archetypes and gemstone properties

• Provide personalized product recommendations based on quiz results

• Capture email addresses for future marketing while providing immediate value

• Create a shareable moment that could extend the brand's reach on social media

The quiz was designed to feel less like a marketing tool and more like a genuine spiritual exploration, maintaining the brand's authentic voice while subtly guiding users toward purchase decisions.

The Copy

I developed a comprehensive quiz experience that included:

1. Engaging, reflective questions about personal values, energy preferences, and spiritual inclinations

2. Multiple personality archetypes with detailed descriptions

3. Personalized results pages for each archetype

For example, one of the personality profiles I created was the "Harmony Hunter":

Harmony Hunter

You thrive in creating peace and balance, both within yourself and in your environment. Those around you admire your natural ability to mediate conflicts and bring harmony to chaotic situations. Calm and centered, you seek to maintain equilibrium in all aspects of life.

Your Mantra
In stillness, I find my center.

Your Gemstone
AMETHYST

For Your Spiritual Exploration
Ultimate Safeguard Red String Evil Eye Amethyst Bracelet

Each profile was carefully crafted to:

• Create an emotional connection through affirming language

• Provide genuine spiritual value through a personalized mantra

• Connect the user's personality to specific gemstones with relevant properties

• Recommend products that aligned with their spiritual profile