Words That Transform, Copy That Converts.
Discover the power of purposeful storytelling for your brand's digital journey. From evocative product descriptions to compelling editorial content.
Where Words Make Magic
Intro
I blend evocative storytelling with strategic precision, transforming ordinary products into objects of desire and breathing life into brand narratives that resonate deeply with audiences. With experience spanning luxury lifestyle, sustainability, editorial content, and e-commerce, I craft purpose-driven words that both captivate and convert. My dual-minded approach combines creative vision with analytical understanding of customer behavior, allowing me to thrive in fast-paced environments where adaptability, attention to detail, and a dash of descriptive magic transform forgettable content into unforgettable experiences.
I specialize in industries where descriptive, evocative language creates powerful connections:
Spiritual & Inspirational Products – Infusing intention and meaning into jewelry, décor, and lifestyle items
Sustainable & Purpose-Driven Brands – Articulating environmental commitments and social impact initiatives
Luxury & Lifestyle Experiences – Crafting narratives that elevate products into objects of desire
Cannabis & Wellness Products – Balancing educational content with engaging, compliant messaging
Editorial & Media Platforms – Creating immersive stories that inform while captivating readers
E-commerce & Digital Retail – Converting browsers to buyers through compelling product stories
Expertise + Industries
Beyond Words
Operational Expertise
More than compelling copy, I bring Operational and Strategic thinking to your digital presence. My dual-minded approach bridges creative storytelling with technical expertise, ensuring your content strategies drive both emotional connection and measurable results.
Specialized Skills:
E-commerce Optimization — Deep knowledge of Shopify, product listing architecture, and conversion-focused content
Omnichannel Campaign Coordination — Creating cohesive messaging across all customer touchpoints
SEO-Enhanced Content Creation — Driving visibility while maintaining brand voice and persuasive power
Data-Informed Strategy — Applying performance metrics to continuously refine content effectiveness
Technical Platform Proficiency — Working fluently in content management systems and e-commerce environments
Visual Content Collaboration — Partnering effectively with designers to align visuals and messaging
Adaptability in Complex Environments — Thriving under compressed timelines and shifting requirements
My CV
With over a decade of experience spanning e-commerce operations, strategic copywriting, and content development, I've helped brands transform their digital presence across CPG, cannabis, lifestyle, and spiritual product categories.
My career includes driving operational turnarounds at Karma and Luck, crafting conversion-focused copy and creative concepts for marketing agency Outshine, and creating editorial content for Ski Racing Media and managing e-commerce platforms for cannabis retailers.
I combine a linguistics education with culinary arts training, bringing both analytical precision and creative storytelling to every project. Whether optimizing Shopify stores, developing email campaigns in Klaviyo, or creating product descriptions that convert, I thrive in fast-paced environments where words drive measurable business results.